COMPUTER SYSTEM FOR THE MANAGEMENT OF MARKETING IN THE BUSINESS UNITS BASE FRUTAS SELECTAS LAS TUNAS

Authors

  • Arianna Pérez Céspedes Facultad de Ciencia Técnicas y Agropecuarias, Departamento de Informática, Universidad de Las Tunas
  • Odayris Liliana Fonseca Mastrapa Facultad de Ciencia Técnicas y Agropecuarias, Departamento de Informática, Universidad de Las Tunas

DOI:

https://doi.org/10.36825/RITI.06.12.014

Keywords:

Information Management, Product Marketing, Fruta Selecta Las Tunas

Abstract

The Business Units Base Frutas Selectas Las Tunas has as its corporate purpose the commercialization of agricultural and industrial products destined to tourism, sale in frontiers, sale to the national market, to the population and to organisms. Within the company there are several departments, one of which is Marketing, where all the processes related to the purchase and sale of products are carried out. Currently the management of the information of these processes is done manually, which endangers the security of this information, there is a risk of loss or loss, in addition, it is not possible to obtain reports efficiently. Therefore, the present investigation was aimed at obtaining a computer system for the management of information that allows to guarantee the efficiency in the buying and selling processes, eliminating the problems and risks existing in them. It was designed in such a way that it complies with the security principles and at the same time allows access to information to be done quickly and easily.

References

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Published

2018-11-09

How to Cite

Pérez Céspedes, A., & Fonseca Mastrapa, O. L. (2018). COMPUTER SYSTEM FOR THE MANAGEMENT OF MARKETING IN THE BUSINESS UNITS BASE FRUTAS SELECTAS LAS TUNAS. Revista De Investigación En Tecnologías De La Información, 6(12), 94–99. https://doi.org/10.36825/RITI.06.12.014

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