E-business model for Cuban agribusiness companies
DOI:
https://doi.org/10.36825/RITI.08.16.007Keywords:
Agribusiness, E-Business, Agricultural Trade, Web TechnologiesAbstract
E-business allows organizations to increase their competitiveness, facilitate their interaction with customers and business partners, improve their supply chain and minimize their costs in commercial transactions. The application of e-business in agribusiness companies is insufficient, mainly in underdeveloped countries where these organizations use traditional business models. The objective of this research is to develop a business model for Cuban agribusiness companies that allows them to promote the use of electronic business. Interview, participant observation, synthetic analytical method and modeling were used as scientific methods. The Osgood scale was applied to validate the proposed model. The business model developed in this research is aimed to strength the supply chain of Cuban agribusiness companies, to improve their customer service and to increase their competitiveness and market positioning.
References
Turban, E., King, D., Lee, J. K., Liang, T. P., Turban, D. C. (2015). Overview of Electronic Commerce. En Electronic Commerce (pp. 3-49). Cham: Springer. doi: https://doi.org/10.1007/978-3-319-10091-3_1
Ulvenblad, P., Barth, H., Björklund, J. C., Hoveskog, M., Ulvenblad, P. O., Stahl, J. (2018). Barriers to business model innovation in the agri-food industry: A systematic literature review. Outlook on Agriculture, 47 (4), 308-314. doi: https://doi.org/10.1177/0030727018811785
Matt, C., Hess, T., Benlian, A. (2015). Digital Transformation Strategies. Business & Information Systems Engineering, 57 (5), 339–343. doi: https://doi.org/10.1007/s12599-015-0401-5
Sturiale, L., Scuderi, A. (2019). Evaluation of Innovative Tools for the Trade Enhancement of Fresh Agrifood Products. En A. Theodoridis, A. Ragkos, M. Salampasis (Eds) Innovative Approaches and Applications for Sustainable Rural Development (pp. 235-255). Cham: Springer. doi: https://doi.org/10.1007/978-3-030-02312-6_14
Kaya, A., Aydin, Ö. (2019). E-commerce in Turkey and SAP integrated e-commerce system. International Journal of eBusiness and eGovernment Studies, 11 (2), 207-225. doi: https://doi.org/10.34111/ijebeg.20191128
Bojórquez López, M. J., Valdez Palazuelos, O. (2017). El comercio electrónico como estrategia de internacionalización de las PYMES. Revista de Investigación en Tecnologías de la Información (RITI), 5 (10), 110-115. Recuperado de: https://www.riti.es/ojs2018/inicio/index.php/riti/article/view/71
Tello, P. E., Pineda, L. D. (2017). Análisis del Comercio Electrónico en Ecuador. (Tesis de maestría). Universidad Internacional del Ecuador, Ecuador.
Markoska, K., Ivanochko, I., Gregus, M. (2017). Mobile Banking Services-Business Information Management with Mobile Payments. En N. Kryvinska, M. Gregus (Eds), Agile Information Business (pp. 125- 175), Singapore: Springer. doi: https://doi.org/10.1007/978-981-10-3358-2_5
Boojihawon, D. K., Ngoasong, Z. M. (2018). Emerging digital business models in developing economies: The case of Cameroon. Strategic Change, 27 (2), 129–137. doi: https://doi.org/10.1002/jsc.2188
Bi, R., Davison, R. M., Smyrnios, K. X. (2017). E-business and fast growth SMEs. Small Business Economy, 48 (3), 559-576. doi: https://doi.org/10.1007/s11187-016-9788-8
Asfoura, E., Abdel-Haq, M. S., Chatti, H., Radouche, T. (2018). Classification of business models with focusing on characterizing “as a service” offers. International Journal of Advanced and Applied Sciences, 5 (11), 16-23. doi: https://doi.org/10.21833/ijaas.2018.11.002
Täuscher, K., Laudien, S. M. (2018). Understanding platform business models: A mixed methods study of marketplaces. European Management Journal, 36 (3), 319-329. doi: https://doi.org/10.1016/j.emj.2017.06.005
Zhang, Ch., Zeng, Y., Wan, Z., Zhang, W., Wang, Q. (2016). Analysis on the Development of E-business of Fresh Agricultural Products in China. Trabajo presentado en 3er International Conference on Social Science (ICSS 2016), Shanghai, China.
Global Digital Report. (2020). Digital in 2020. Recuperado de: https://wearesocial.com/digital-2020
Gaspar, P. D., Soares, V., Caldeira, J., Andrade, L. P., Soares, C. D. (2019). Technological modernization and innovation of traditional agri‐food companies based on ICT solutions—The Portuguese case study. Journal of Food Processing and Preservation, 1-16. doi: https://doi.org/10.1111/jfpp.14271
Bairwa, S. L., Kalia, A., Meena, L. K., Lakra, K., Kushwaha, S. (2014). Agribusiness Management Education: A Review on Employment Opportunities. International Journal of Scientific and Research Publications, 4 (2), 1- 4.
Sepúlveda, D. E., Sepúlveda, D., Pérez, F., Figueroa, E. (2016). Modelo para la adopción del comercio electrónico en el sector agroindustrial mexicano. Análisis Económico, 31 (76), 47-73. Recuperado de: http://www.redalyc.org/articulo.oa?id=41344590004
Barth, H., Ulvenblad, P. O., Ulvenblad, P. (2017). Towards a Conceptual Framework of Sustainable Business Model Innovation in the Agri-Food Sector: A Systematic Literature Review. Sustainability, 9 (9), 1620-1634. doi: https://doi.org/10.3390/su9091620
Rueda, X., Garrett, R. D., Lambin, E. F. (2017). Corporate investments in supply chain sustainability: Selecting instruments in the agri-food industry. Journal of Cleaner Production, 142 (Part 4), 2480–2492. doi: https://dx.doi.org/10.1016/j.jclepro.2016.11.026
Juswadi, J., Sumarna, P., Mulyati, N. S. (2019). Digital Marketing Strategy of Indonesian Agricultural Products. Trabajo presentado en International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH), Cirebon, Indonesia. doi: https://doi.org/10.2991/assehr.k.200402.024
Carvalho, C. (2015). O e-commerce como instrumento de comercialização para os produtos da agricultura familiar brasileira: o caso do programa Rede Brasil Rural. (Tesis de doctorado). Universidad Federal de Lavras, Brasil.
Ji, C., Chen, Q., Zhuo, N. (2019). Enhancing consumer trust in short food supply chains. Journal Agribusiness in Developing Emerging Economies, 10 (1), 103-116. doi: https://dx.doi.org/10.1108/JADEE-12-2018-0180
Arias-Salazar, C. (2018). La comercialización de productos agrícolas. Retos y perspectivas. Revista Granmense de Desarrollo Local, 2 (3), 136-147. Recuperado de: https://revistas.udg.co.cu/index.php/redel/article/view/122
Blanco, L. J. (2017). Informatización y dirección de empresas en Cuba: evolución y desafíos. Cofin Habana, 11 (1), 1-13.
García, A., González, R. (2016). Mercados agropecuarios en Cuba: evolución, análisis y mejora. Economía y Desarrollo, 156 (1), 200-218.
Perdigón, R. (2020). E-commerce as a tool to boost the development of Cuban agribusiness companies. Scientia et Technica, 25 (1), 120-126. doi: http://dx.doi.org/10.22517/23447214.22401
Hong, W. (2013). Quanzhou Agricultural E-Commerce Platform Based on O2O Modes. Trabajo presentado en International Workshop on Computer Science in Sports (IWCSS 2013), Wuhan, China. doi: https://doi.org/10.2991/iwcss-13.2013.47
Echeverría, A. P. (2016). Desarrollo de estrategias de marketing para los establecimientos de comidas mediante el e-Marketplace. (Tesis de maestría). Universidad de Guayaquil, Ecuador.
Subramanian, H. (2018). Decentralized Block chain Based Electronic Marketplaces. Communications of the ACM, 61 (1), 79-84. doi: https://doi.org/10.1145/3158333
Rojas, H., Renteria, R. A., Luque, E. N. (2018). Aplicación del Comercio Electrónico en empresas y organizaciones de la Región Apirímac. Trabajo presentado en Octava Conferencia Iberoamericana de Complejidad, Informática y Cibernética (CICIC), Orlando Florida, USA.
Muzellec, L., Ronteau, S., Lambkin, M. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 45, 139-150. doi: https://doi.org/10.1016/j.indmarman.2015.02.012
Pinheiro, O., Breval, S., Rodríguez, C. M., Follmann, N. (2017). Una nueva definición de la logística interna y forma de evaluar la misma. Ingeniare. Revista Chilena de Ingeniería, 25 (2), 264-276. doi: http://dx.doi.org/10.4067/s0718-33052017000200264
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Revista de Investigación en Tecnologías de la Información
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Esta revista proporciona un acceso abierto a su contenido, basado en el principio de que ofrecer al público un acceso libre a las investigaciones ayuda a un mayor intercambio global del conocimiento.
El texto publicado en la Revista de Investigación en Tecnologías de la Información (RITI) se distribuye bajo la licencia Creative Commons (CC BY-NC
), que permite a terceros utilizar lo publicado citando a los autores del trabajo y a RITI, pero sin hacer uso del material con propósitos comerciales.
